Performance & Growth Marketer

About the role

Join a growth‑focused team helping established direct‑to‑consumer (DTC) and eCommerce brands achieve sustainable, profitable growth. You will own acquisition strategies, campaign optimisation, experimentation and budget allocation across major advertising platforms while linking paid performance to broader business outcomes.

Key responsibilities

• Own, manage and optimise paid acquisition campaigns on Meta Ads, Google Ads and TikTok Ads.
• Develop and execute structured testing strategies across channels, creative assets, audiences and funnels.
• Manage substantial paid‑media budgets, making data‑driven allocation decisions aligned with commercial objectives.
• Monitor performance, diagnose inefficiencies, identify growth opportunities and improve marketing effectiveness and profitability.
• Analyse key business metrics such as CAC, LTV, MER, ROAS, contribution margin and payback periods.
• Connect advertising performance to overall revenue growth, profitability and P&L outcomes.
• Build performance forecasts, financial models and budget recommendations for strategic planning.
• Collaborate with creative, CRO and growth teams to improve the full customer journey.

Required profile

• At least three years of hands‑on paid‑media experience with product‑based DTC or eCommerce brands.
• Strong commercial and financial acumen, especially in CAC, LTV, MER, ROAS and overall profitability.
• Excellent analytical, problem‑solving and critical‑thinking skills.
• Proven ability to translate complex data into actionable strategic recommendations for non‑technical stakeholders.
• Fluent written and verbal English with confidence to work directly with founders and senior leaders.
• Full‑time, exclusive availability and ability to overlap 4:00–6:00 PM Melbourne time.

Required skills

• Meta Ads platform
• Google Ads platform
• TikTok Ads platform

What we offer

• Fully remote work with flexible collaboration.
• Exposure to large‑scale DTC and eCommerce brands generating eight‑ to nine‑figure revenues.
• Strategic development at the intersection of performance marketing, commercial strategy and financial planning.
• Weekly live strategy sessions with experienced growth leaders.
• Six‑week structured onboarding and development program.
• Access to proprietary reporting tools integrating marketing performance with P&L data.
• Clear career progression from Performance Marketer to Growth Strategist based on merit.