Brand Strategy and Engagement Manager

About the role

PMI is looking for a Brand Strategy and Engagement Manager to join its Marketing team in Turkey. The role leads brand strategy, consumer-centric initiatives and marketing programmes that support the company's transformation and maximise category performance.

Key responsibilities

• Lead the long-term brand growth agenda, including positioning, value proposition, equity development and communication strategy
• Turn consumer insights, market dynamics, portfolio priorities and business objectives into communication plans
• Define campaign strategies and KPIs that strengthen awareness, engagement and advocacy
• Champion creative excellence and deliver culturally relevant content
• Leverage artificial intelligence and emerging marketing technologies to improve content and campaign effectiveness
• Develop integrated communication platforms, campaigns, content strategies and marketing assets
• Adapt and implement global and regional assets across consumer and trade touchpoints
• Monitor trends, competition and campaign performance, and collaborate with Commercial, Portfolio, CRM, Digital, Trade Activation, Legal, Corporate Affairs and agencies
• Manage timelines, budgets, stakeholders, approvals and campaign delivery, ensuring compliance with local regulations and internal standards
• Track communication metrics and improve effectiveness and ROI

Required profile

• 7+ years of experience in brand management, strategic or consumer marketing, integrated communications or related fields
• Experience leading brands in multinational organisations preferred
• Proven success building brands through consumer insights, positioning and integrated communication
• Experience leading integrated campaigns across digital, CRM, content, retail and experiential channels
• Strong creativity, storytelling, project leadership, stakeholder management and influencing skills
• Excellent written and spoken English

Required skills

• Hands-on exposure to AI-powered marketing, personalisation or creative effectiveness tools
• Integrated campaign management across digital, CRM, content, retail and experiential channels

What we offer

• A diverse and inclusive environment within a global organisation
• Opportunities to work alongside talented leaders and teams