Lead Generation / Business Development Specialist

About the role

This remote position is focused on driving business growth by identifying new prospects and building a qualified pipeline of opportunities. The specialist will lead outbound prospecting, engage decision‑makers, and schedule high‑quality meetings that directly support commercial success.

Key responsibilities

• Research and identify prospective clients that match the target profile.
• Generate and qualify leads through cold calling, personalized email campaigns and other outbound activities.
• Conduct introductory conversations, present value propositions and handle objections.
• Schedule qualified meetings for the sales team and maintain accurate pipeline records.
• Utilise AI tools such as Claude and ChatGPT to enhance prospect research and outreach productivity.
• Monitor performance metrics and consistently meet lead‑generation and appointment‑setting targets.

Required profile

• Self‑motivated professional with proven outbound sales experience.
• Strong verbal and written English communication skills.
• Confidence presenting solutions to business decision‑makers.
• Ability to work independently and take ownership of daily business‑development activities.

Required skills

• Claude
• ChatGPT
• CRM systems