Product Manager - Surgery

About the role

Johnson & Johnson MedTech is looking for a Product Manager to lead its strategically important Surgery portfolio in Türkiye. The role shapes portfolio strategy, owns commercial performance, accelerates market development and influences key stakeholders across the healthcare ecosystem, working closely with local, regional and cross-functional teams.

Key responsibilities

• Define and execute portfolio strategies and act as the strategic business owner, accountable for revenue growth, profitability, market share and KPIs.
• Lead annual business planning, forecasting, pricing, demand planning and product lifecycle management with Sales, Finance and Supply Chain.
• Develop and manage the annual marketing budget and drive portfolio transformation through new products, lifecycle strategies, customer conversion and migration to innovative surgical technologies.
• Lead market development by identifying unmet needs, shaping adoption pathways and expanding access to differentiated solutions.
• Build value propositions and segmentation strategies for healthcare professionals, hospital decision-makers, procurement stakeholders and strategic accounts.
• Partner with key healthcare professionals, hospital leaders, surgical societies and clinical networks, and collaborate with Professional Education, Medical Affairs, Regulatory, Supply Chain, Finance and Commercial Excellence.
• Lead product launches and strategic initiatives from insight generation through execution, measurement and corrective action.
• Represent the Türkiye business in regional forums and share local market insights with regional portfolio and investment decisions.

Required profile

• Bachelor's degree; MBA or relevant postgraduate qualification is a plus.
• 7-10 years of experience in Medical Devices, Healthcare, Life Sciences, Pharmaceuticals or a related industry, with success in strategic marketing and commercial roles.
• Proven experience in Product Management, Marketing, Market Development, Commercial Excellence or Business Development.
• Demonstrated experience in business planning, forecasting, pricing, marketing budget management and financial performance analysis.
• Experience in product launches, portfolio transformation, market development, lifecycle management or customer conversion programs is strongly preferred.
• Fluency in Turkish and English; willingness to travel within Türkiye as required.

Required skills

• Business planning, forecasting, pricing and financial analysis
• Product management, market development and product lifecycle management
• Preferred: brand marketing, brand positioning strategy, data analysis and financial analysis