Growth Manager (Google Ads Search)

About the role

Codeway builds consumer AI apps on mobile and web and is looking for a Growth Manager (Google Ads Search) in Istanbul. The role goes beyond analysing data and optimising campaigns: you will take part in creative discussions, manage global network relationships and contribute to strategic decisions. You will own end-to-end marketing for a web product and run performance marketing across several ad networks.

Key responsibilities

• Own end-to-end marketing for a web product and execute user acquisition strategies
• Manage the creative pipeline: generate ideas, propose hypotheses, monitor implementation and give feedback
• Run and optimise campaigns on Google, Meta, TikTok and other networks
• Build relationships with external partners and agencies and manage collaborations with ad network teams
• Build and monitor BI dashboards to track KPIs and scale campaigns
• Work with the product team on user motivations and monetisation strategies
• Apply creative growth-hacking approaches beyond performance marketing

Required profile

• 1+ years of performance marketing experience
• Hands-on campaign management experience on Google Ads (Search, Display, YouTube), Meta, TikTok, LinkedIn, RTB and similar platforms
• Good communication and presentation skills, able to turn complex data into actionable insights
• Strong analytical and problem-solving skills
• Strong command of written and spoken English

Required skills

• Google Ads and Google measurement tools (GA4)
• Mobile measurement partners (Adjust and/or Appsflyer) is a plus
• User attribution and conversion tracking knowledge is a plus
• Big data environments such as BigQuery and Google Tag Manager are a plus

What we offer

• Competitive compensation package, meal allowance and unlimited private health insurance
• MacBook, iPhone 15 Pro, adjustable desk with 4K screen and software subscriptions
• Gym membership support, training budget and English course support
• Flexible schedule, unlimited vacation and daily public transport allowance
• Free breakfast, Friday happy hours, a massage room and a gaming area
• Parental grant and psychological counselling through a partner service