Product Marketing Activation Specialist

About the role

Sneaks Up, a nationwide sports retailer and part of Unal Group, is looking for a Product Marketing Activation Specialist to help shape its brand presence in Turkey. You will work in a dynamic environment that blends sport, culture, and innovation, driving marketing initiatives that resonate with consumers across all touch points.

Key responsibilities

• Analyze the sport‑fashion market, competitive landscape and consumer insights in Turkey to position the brand, sub‑brands, collections and services.
• Plan, execute and report 360° multi‑brand marketing campaigns, including advertising, media, digital, CRM, PR and in‑store activities.
• Collaborate with cross‑functional teams to monitor and optimise active product marketing campaigns.
• Develop long‑term strategies, author briefs and lead tactical execution.
• Ensure seamless information flow between all partners involved in campaign delivery.

Required profile

• Bachelor’s degree in a related field, preferably Marketing.
• Minimum 2 years of relevant experience in product or brand marketing.
• Fluent in English, both written and spoken.
• Retail management experience is a plus.
• Commercial and strategic mindset with ability to meet tight deadlines.