User Acquisition Manager (Meta Ads)

About the role

A partner company is looking for a proactive, data-driven User Acquisition Manager to grow a digital platform focused on cognitive development and brain training. The role owns paid acquisition campaigns, mainly through Meta Ads, with a focus on sustainable growth, profitability and efficient user acquisition. It works closely with creative, product and analytics teams and explores new paid channels.

Key responsibilities

• Plan, launch, manage and scale Meta advertising campaigns, optimising budgets, bidding and audience segmentation
• Analyse results, identify trends and turn insights into growth actions
• Work with the Creative Marketing Manager to develop and test creatives, and run A/B tests on creatives, audiences, placements and strategies
• Monitor KPIs such as CPA, ROAS, CTR, CVR, retention and LTV
• Improve attribution models and tracking with analytics and product teams
• Optimise underperforming campaigns and stay up to date with Meta updates and performance marketing trends
• Test additional paid channels such as Snapchat, TikTok and AppLovin

Required profile

• At least 1 year of hands-on experience managing Meta Ads campaigns, preferably in product-based companies or startups with subscription products
• Proven experience scaling performance marketing campaigns with measurable results
• Strong analytical mindset and good understanding of paid acquisition, audience targeting and creative optimisation
• Ability to work independently, prioritise and take ownership of results
• English at B1 level or above

Nice to have

• Experience with Snapchat Ads, TikTok Ads, AppLovin, Google Ads, GA4, Amplitude, Tableau or similar tools
• Basic copywriting and experience collaborating with creative teams
• Use of AI tools for campaign management and experience in subscription-based digital products

What we offer

• Flexible working hours and the option to start between 8:00 and 11:00 Kyiv time
• Remote work or office in Kyiv, plus coworking spaces in Lviv and Warsaw
• Learning budget, 28 days of paid vacation, up to 30 days of sick leave and medical insurance
• Mental health support, social responsibility initiatives, milestone gifts, team-building events and equipment support