Junior Performance Marketing Specialist

About the role

FERASET is a fast-growing AI startup in Istanbul building mobile apps with over 40 million downloads, backed by a $4.5M seed round. This role owns how the products reach new users: running user acquisition across Meta, Google, TikTok and other channels, choosing where the budget goes and what creatives to test. It is a hands-on position from day one, with direct input from data into creatives and product.

Key responsibilities

• Launch, scale and optimize user acquisition campaigns across Meta, Google, TikTok and other key channels
• Work with marketing artists and product teams to develop and test creative assets
• Manage third-party relationships with Customer Success Managers on ad platform partners' side
• Own campaign strategy, performance analysis and continuous A/B testing
• Manage and allocate budgets for maximum ROI
• Analyze funnel data with tools such as Adjust and AppsFlyer to improve conversion and retention
• Experiment on channels and formats to discover new growth opportunities
• Help define how AI-powered experiences are marketed to global audiences

Required profile

• Exposure to performance marketing, preferably in mobile apps or games
• Strong analytical skills, comfortable with spreadsheets and numbers
• Proactive, self-directed and able to own results from day one at a startup pace
• Excellent written and spoken English
• Interest in AI and mobile consumer products

Required skills

• Familiarity with Meta, Google, TikTok and AppLovin
• Use of Adjust and AppsFlyer for funnel analysis

What we offer

• Highly competitive salary and recognition
• Monthly transportation allowance for hybrid/office work
• Daily meal card
• Premium private health insurance
• Yearly education support