Senior Brand Executive

About the role

We are looking for a Senior Brand Executive to lead the local brand‑building strategy for Anker’s portfolio in Turkey. You will translate global brand guidelines into locally relevant campaigns that boost awareness, consideration and preference.

Key responsibilities

• Execute the local brand‑building strategy for Anker, Soundcore, eufy and Nebula, adapting global guidelines to the Turkish market.
• Plan and manage integrated marketing campaigns across digital and offline channels, including product launches, promotions and retail activations.
• Own local social‑media and content marketing, creating Turkish‑language content, managing communities and optimizing reach on platforms such as Instagram, TikTok and YouTube.
• Build and manage relationships with local KOLs/influencers and media, executing influencer and PR campaigns.
• Collaborate with e‑commerce and sales teams to support conversion through brand assets and store content.
• Track brand performance, market trends and competitor activity, providing insights to refine positioning and messaging.

Required profile

• 3–5 years of experience in brand, digital or integrated marketing communications, preferably in consumer electronics or FMCG.
• Bachelor’s degree in marketing, communications, business or a related field.
• Based in, or willing to relocate to, Turkey.
• Fluent in Turkish (required) and English (working language with HQ).