Social Media Marketing Specialist

About the role

Çiçek Retail Group is a multi-brand fashion retail group operating across retail, e-commerce, wholesale, distribution and brand management, through its own concepts Brandy's and Mendo's and a portfolio of international fashion brands. It is strengthening its marketing organization and is looking for a Social Media Marketing Specialist who takes hands-on ownership of the social media presence of its brands and turns brand and product stories into engaging content, creating as well as planning.

Key responsibilities

• Manage the day-to-day social media presence of Brandy's, Mendo's and Çiçek Retail Group across Instagram, TikTok and LinkedIn.
• Build and manage monthly content calendars aligned with the retail calendar, including seasonal launches, new arrivals, campaigns, store openings and events.
• Own the process from idea to execution: concept development, content creation, copywriting, publishing and performance follow-up.
• Create posts, carousels, stories and campaign adaptations using Adobe Photoshop, Illustrator, Figma and Canva.
• Edit short-form video for Reels and TikTok with CapCut and Adobe Premiere Pro, turning product photography and global brand materials into local content.
• Work with store teams to capture authentic in-store, product and event content and support shoots, store openings and activations.
• Monitor comments and direct messages and coordinate customer-related communication internally.
• Collaborate with Marketing, E-commerce, Retail Operations, Product and Visual Merchandising teams and track KPIs such as reach, engagement, follower growth and video performance.
• Prepare monthly performance reports, support influencer collaborations and campaign executions, and stay up to date with fashion, retail and lifestyle trends.

Required profile

• Minimum 2-4 years of hands-on social media and content creation experience, preferably in fashion, retail, beauty or lifestyle.
• Strong understanding of Instagram, TikTok and LinkedIn, including formats, audience behaviour and trends.
• Ability to create visuals independently and edit short-form video; strong visual eye for fashion, styling and brand consistency.
• Strong copywriting skills and ability to adapt tone of voice across brands.
• Highly organized, able to manage multiple brands, calendars and deadlines at once.
• Good command of English and comfort with AI tools as a productivity aid.
• Nice to have: fashion photography, art direction, Meta Ads and TikTok Ads knowledge, influencer collaboration experience, and experience with international or multi-brand fashion businesses.

Required skills

• Adobe Photoshop, Illustrator, Figma and Canva
• CapCut and Adobe Premiere Pro
• Meta Business Suite and social media scheduling tools
• Copywriting and content creation

To apply, candidates must submit a portfolio of work they personally created, including social media design, Reels/TikTok videos, fashion or product content, campaign adaptations and content calendars; applications without a portfolio will not be considered.