Business Development Lead

About the role

The Business Development Lead will design and implement the service business development and sales strategy to meet annual revenue and profitability goals. The role focuses on expanding preventive maintenance, comprehensive maintenance, extended warranty, and managed service contracts for medical devices in hospitals and healthcare institutions.

Key responsibilities

• Identify new business opportunities for service contracts and spare‑parts sales.
• Drive renewal and expansion of existing contracts, improving customer retention.
• Analyse the installed equipment base to uncover sales opportunities.
• Build and maintain relationships with hospitals, procurement teams, biomedical engineers and key decision‑makers.
• Conduct regular customer visits and business reviews to understand needs and generate new opportunities.
• Collaborate with Technical Operations to develop competitive service offerings and pricing.
• Prepare and manage commercial proposals, quotations, tenders and contract negotiations.
• Coordinate spare‑parts sales for Fresenius devices and work with Finance on billing, renewals and receivables.
• Maintain accurate sales forecasts, opportunity pipelines and market insights.
• Manage customer complaints, conduct satisfaction surveys and support continuous improvement.

Required profile

• Bachelor’s degree in Engineering, Business Administration, Economics or a related field.
• Relevant experience in business development, sales, service sales or key account management, preferably in medical devices, healthcare or technical services.
• Experience with service contracts, maintenance agreements, spare‑parts sales or after‑sales services is highly preferred.
• Strong commercial mindset with proven negotiation and customer‑relationship skills.
• Experience working with hospitals, procurement teams or biomedical departments is an advantage.
• Knowledge of tender and quotation processes is preferred.
• Excellent communication, presentation and stakeholder‑management abilities.
• Fluent in written and spoken English and Turkish.
• Willingness to travel regularly for customer visits.