Digital Insurance Member - Data Analytics

About the role

Allianz Türkiye is looking for a Digital Insurance Member focused on data analytics. The role covers offline data management, Power BI dashboards, online-offline attribution modelling and measurement architecture across digital marketing platforms such as GTM, GA4, Contentsquare and Insider.

Key responsibilities

• Manage offline data, write the required SQL queries and extract the datasets needed for analysis and reporting
• Maintain existing Power BI dashboards and build new ones end to end
• Manage online-offline attribution models, build new ones when needed and validate model outputs
• Design the measurement architecture of platforms where online behavioural data is collected and own data quality end to end
• Plan measurement solutions on GTM, GA4, Contentsquare and Insider, and define event and data layer standards
• Document measurement and reporting standards and guide stakeholders within the squad on them

Required profile

• 4-6 years of experience in data analytics and reporting
• Proficiency in English
• Experience in data modelling and dashboard development with Power BI
• Preferred: measurement implementation and data layer design on GTM and GA4, solution planning on Contentsquare and Insider, automation of data preparation and quality control with Python, and knowledge of AI development, data intelligence strategy and ChatGPT

Required skills

• Advanced SQL, able to extract and transform data from large datasets
• Attribution modelling and online-offline data matching logic
• Power BI dashboards
• Preferred: GTM, GA4, Contentsquare, Insider, Python

What we offer

• Green-certified, pet-friendly office with modern workspaces, gym and social areas
• Flexible working hours, 40 hours per week, hybrid working and flex summer (August)
• Part-time working option
• Yearly bonus, home expense payment, transportation allowance, life insurance, employer-sponsored pension and family-included health insurance
• Special allowances (marriage, newborn), meal allowance card, birthday day off, paternity leave (30 days), marriage leave (5 days) and extra annual leave after 4 years