Digital Media Specialist

About the role

We are seeking a passionate and data‑driven Digital Media Specialist to join our Marketing team. You will execute digital media and e‑commerce activation strategies to accelerate brand growth, strengthen consumer engagement, and maximize business performance.

Key responsibilities

• Execute the annual digital media and e‑commerce activation strategy aligned with brand and commercial objectives.
• Plan, launch, optimise and evaluate digital media campaigns across the consumer journey, from awareness to conversion and retention.
• Manage media agency relationships, ensuring high‑quality planning, taxonomy governance, budget control and performance reporting.
• Collaborate with e‑commerce and commercial teams to maximise omnichannel campaign effectiveness.
• Develop and manage influencer marketing strategies and partnerships.
• Coordinate website updates with global teams and lead SEO and Generative Engine Optimisation (GEO) initiatives.
• Build and maintain digital performance dashboards, monitor KPIs and provide actionable insights.

Required profile

• Experience in digital media, performance marketing or e‑commerce marketing.
• Strong understanding of paid media planning, optimisation and performance analysis.
• Proven ability to work with media agencies and manage digital marketing budgets.
• Excellent analytical, problem‑solving and project‑management skills.
• Effective communication in English and ability to work in a cross‑functional international environment.

Required skills

• Digital analytics tools (e.g., Google Analytics, Adobe Analytics).
• SEO and Generative Engine Optimisation (GEO) techniques.
• Influencer marketing platforms and strategies.

What we offer

• Career development within a leading pharmaceutical and dermo‑cosmetics company.
• Contribution to social impact initiatives through the Pierre Fabre Foundation.
• Private health and life insurance.
• Hybrid work model.
• Meal ticket program and various wellbeing benefits (multisport, product discounts, mental health app, birthday leave, rewards program).