E-Commerce Sales Manager

About the role

An analytical, commercially driven and results-oriented E-Commerce Sales Manager is sought to grow the profitability of the company's digital sales channels. The role covers the full commercial performance of the direct-to-consumer website (servet.com) and major online marketplaces such as Trendyol, Hepsiburada and Amazon. It is an on-site position in Fethiye, Muğla, Turkey, and candidates living elsewhere must be willing to relocate.

Key responsibilities

• Develop and run annual, quarterly and monthly sales strategies and targets across D2C and marketplace channels, and drive revenue, contribution margin, customer acquisition, purchase frequency and AOV.
• Manage marketplace accounts, using seller panels to run campaigns, coupons, bundles, sponsored products and pricing, and negotiate commissions and promotional terms with marketplace account managers.
• Plan promotional calendars, seasonal campaigns and dynamic pricing based on inventory, competitor prices and contribution margins, and analyse campaign ROI.
• Optimize the D2C site's conversion, AOV, repeat purchases and cart abandonment, and work with product pages, search and checkout.
• Manage inventory, sales velocity and demand forecasts, and coordinate with production, warehouse and logistics teams.
• Work with finance on contribution margins, campaign budgets and profitability by product and channel.
• Evaluate Google Ads, Meta Ads, SEO, CRM and remarketing with marketing teams, and prepare daily, weekly and monthly sales dashboards and reports.

Required profile

• Bachelor's degree in Business Administration, Economics, Marketing, Industrial Engineering, MIS or a related field.
• 5+ years of e-commerce sales experience, preferably with hands-on responsibility for both D2C and marketplace channels.
• Advanced experience managing Trendyol, Hepsiburada, Amazon and other marketplace seller platforms.
• Experience in FMCG, food, confectionery or retail is an advantage.

Required skills

• Strong understanding of e-commerce metrics such as conversion rate, AOV, contribution margin, ROAS and CAC.
• Advanced Excel, data analysis and commercial reporting.
• ERP systems, marketplace integrations and web analytics tools; Odoo ERP and BI tools preferred.