Freelance Social Media & Digital Growth Specialist

About the role

Compotec Composite Infrastructure, a growing company focused on composite solutions for infrastructure projects based in Istanbul, is hiring a full-time, on-site Freelance Social Media & Digital Growth Specialist. The specialist manages and grows the company's presence across social media platforms, working closely with internal teams to align content with brand and business goals.

Key responsibilities

• Plan, create and publish engaging content on social media platforms aligned with brand and business goals
• Develop and run digital marketing campaigns, monitor performance metrics and analyze audience behavior
• Optimize strategies for follower growth and lead generation
• Collaborate with internal teams to understand products and projects and adapt messaging for each channel while keeping a consistent brand voice
• Track market trends, competitor activity and new platform features to find growth opportunities

Required profile

• Experience managing branded social media accounts
• Ability to work on-site in Istanbul, coordinate with multidisciplinary teams and manage projects independently
• Prior experience in B2B or industrial sectors is an advantage; familiarity with infrastructure or engineering is a plus
• Relevant education in Marketing, Communications, Business or a related field is preferred, or equivalent practical experience

Required skills

• Social media marketing and content creation
• Digital marketing, campaign planning, performance tracking and optimization
• Tools such as Meta Business Suite, LinkedIn and Google Analytics or similar
• Effective communication and strong organizational skills