Growth Marketing Senior Specialist

About the role

United Racing is seeking a committed, analytical, and technology‑oriented Growth Marketing Senior Specialist to drive customer acquisition and optimize digital performance for its betting platform ebayi.org.

Key responsibilities

• Plan, execute and optimise performance marketing campaigns across Google Ads, Meta Ads Manager, Programmatic, TikTok Ads and other platforms.
• Develop acquisition and conversion strategies for web and mobile audiences, manage budgets, bidding, audience targeting and creative testing.
• Coordinate digital campaigns, product launches and special events, preparing creative briefs and ensuring brand compliance.
• Collaborate with Product and Technology teams on landing pages, deep links, event tracking and conversion journeys.
• Monitor performance using GA4, Firebase, Adjust, GTM and create dashboards covering acquisition, traffic, engagement, attribution and ROAS.
• Support SEO and ASO initiatives, conduct A/B testing and provide actionable recommendations.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Economics, Engineering, Statistics, MIS or related field.
• 3‑4 years of hands‑on growth marketing experience in e‑commerce, performance agencies or betting industry.
• Strong analytical thinking, attention to detail and ability to turn data into business insights.
• Good command of written and spoken English.

Required skills

• Google Ads, Meta Ads Manager, Programmatic and TikTok Ads platforms.
• Google Analytics 4, Firebase, Adjust, Google Tag Manager.
• SEO and ASO principles.
• Looker Studio, BigQuery, CRM and marketing automation tools.
• Experience with AI‑powered marketing tools, campaign tracking, attribution models and UTM structures.