Influencer Marketing & Social Media Specialist

About the role

We are seeking an Influencer Marketing & Social Media Specialist to lead Saint de Lumiere’s digital presence. Based in Antalya, you will shape brand awareness, build creator partnerships and drive engagement across Instagram, TikTok, YouTube and emerging platforms.

Key responsibilities

• Develop monthly social media strategies, content calendars and campaign plans.
• Produce and oversee Reels, TikTok videos, Stories and other visual assets, coordinating briefs with designers and videographers.
• Identify, recruit and manage influencers and UGC creators, handling negotiations, seeding and performance tracking.
• Monitor community metrics, respond to trends and support brand loyalty initiatives.
• Collaborate with performance marketing, e‑commerce and design teams to align influencer campaigns with product launches and retail activations.
• Analyse KPIs, prepare monthly performance reports and generate actionable insights.

Required profile

• 2–5 years of experience in social media or influencer marketing, preferably in beauty, skincare or FMCG.
• Strong understanding of Instagram, TikTok, YouTube and the creator economy.
• Excellent content planning and project management abilities.
• Creative mindset with the ability to maintain a premium brand identity.

Required skills

• Proficiency with influencer platforms and social media analytics tools.
• Experience using content creation tools (e.g., video editing, graphic design basics).