Key Account Manager

About the role

We are seeking an experienced Key Account Manager to join our team at Haier Europe Turkey in Istanbul. You will be responsible for driving growth with our most important customers and ensuring the successful execution of commercial strategies.

Key responsibilities

• Develop and maintain strong relationships with assigned key accounts.
• Execute strategies that enhance distribution coverage and unlock additional sales potential.
• Manage annual negotiations, commercial agreements and Joint Business Plans, ensuring effective implementation of customer initiatives.
• Improve account sales results through accurate forecasting, clear target setting and consistent performance monitoring.
• Design competitive commercial offers that maximize value capture and support market growth.
• Maintain balanced trade inventory to support cash flow while ensuring product availability in stores and online.
• Collaborate with Marketing teams to deliver promotional campaigns, new product introductions and field execution activities.
• Generate periodic reports covering sales results, market developments and competitor activities.
• Explore new commercial opportunities and identify potential markets for business expansion.

Required profile

• Bachelor’s degree in a relevant field.
• At least 7 years of practical experience in sales or key account management within a B2C business, preferably in small or major domestic appliances or consumer electronics.
• Strong expertise in sales planning, promotional performance, commercial negotiations, pricing strategies, value optimization and product portfolio segmentation.
• Experience managing accounts in the technical consumer electronics retail channel is an advantage.
• Proficiency in both Turkish and English.
• Analytical mindset with the ability to evaluate sales data and identify market trends.
• Results‑driven attitude with a clear focus on meeting targets and accelerating business growth.