Manager Football Product Creation - Product & Design EM

About the role

This role supports the licensed football app design and product creation for Turkish and emerging market products and teams, within the Creation Center Turkey. It combines about 70% graphic design with 30% product marketing and storytelling, and covers design, technical product construction, materials and process optimisation. The position manages dedicated projects end to end, working closely with T1, T2, local markets and sourcing, and turns product concepts, club briefs and technical features into strong visual solutions.

Key responsibilities

• Lead the creation of graphics across ranges and seasonal collections, translating concepts into clear visual executions and balancing sport, fashion and culture
• Self-manage the creative process, develop presentation and internal communication assets, and use 3D tools to visualize designs
• Follow adidas' visual language and corporate identity guidelines, and work with Development teams on technical accuracy
• Improve graphic execution standards and tools, and hand over tech packs (sketches, detail sketches, fabric and trim indications, artworks) to development
• Maintain accurate product master data and attributes, and build sell-in and go-to-market tools such as presentations, product sheets and visual toolkits
• Support product storytelling and positioning, and drive seasonal portfolio plans and milestones
• Analyse market patterns and consumer preferences, and monitor financial performance and KPIs such as buying volume, revenue, margin and sell-through

Required profile

• University degree in Graphic Design, Visual Communication, Product Design or a related field
• Minimum 3-5 years of experience in graphic design and/or product marketing
• Apparel, sportswear or performance product experience preferred
• Proven track record in cross-functional product creation environments
• Fluent English; fluency in another language relevant to key markets is preferred

Required skills

• Graphic design: Illustrator, Photoshop, Procreate, Clo3D
• Digital fluency in Office 365 applications and product and marketing tools
• Ability to turn club briefs into compelling visuals and stories