Marketing Associate - Turkey and Central Asia

About the role

GE HealthCare is looking for a motivated Marketing Associate to support the planning and execution of marketing activities across Turkey and Central Asia. Reporting to the TCA Marketing Manager, the role works closely with sales teams and cross-functional stakeholders on marketing campaigns, customer events, product launches and market research. It suits a recent graduate or an early-career marketing professional wanting to grow in a global healthcare technology environment.

Key responsibilities

• Support the execution of regional marketing plans and campaigns with the Marketing Manager and sales teams.
• Help organize customer events, trade shows, webinars and other marketing activities, coordinating with internal teams and external suppliers.
• Support the preparation and localization of marketing materials, presentations and customer communications.
• Help execute digital marketing and social media activities with relevant teams.
• Assist with product launches and commercialization, including sales enablement materials.
• Support lead generation and track campaign performance and marketing metrics.
• Coordinate administrative and operational aspects of marketing projects, such as timelines, purchase requests, invoices and event logistics.
• Work with regional and global teams so activities and materials align with company guidelines and requirements.
• Collaborate with modality teams to review, update and develop content for the regional website.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications, Engineering, Biomedical Engineering or a related field.
• Recent graduate or up to 2 years of experience in marketing, communications, business development or a related field.
• Strong written and verbal communication in Turkish and English.
• Good organizational skills, attention to detail and ability to manage multiple tasks.
• Preferred: internship or work experience in marketing, event coordination, digital marketing or a related area; interest in healthcare or medical technology; familiarity with digital marketing platforms, social media or content creation; basic analytical skills.

Required skills

• Proficiency in Microsoft Office, particularly PowerPoint and Excel.
• Collaborative mindset and willingness to work with cross-functional teams.