Performance Marketing Specialist

About the role

Koala Project, an independent advertising agency founded in 2014, is looking for a Performance Marketing Specialist to join its digital advertising team. The role combines data and creativity, taking ownership of paid media and SEO and turning budgets into measurable results.

Key responsibilities

• Plan, set up, manage and optimize Meta and Google Ads campaigns for brands in FMCG categories such as cosmetics and food, and other sectors.
• Manage and scale e-commerce campaigns (Search, Performance Max, Shopping, Advantage+) with a focus on ROAS and conversion growth.
• Run awareness and engagement campaigns aligned with brands' social media objectives.
• Set up and maintain tracking infrastructure (GA4, Google Tag Manager, Meta Pixel & Conversions API, Merchant Center).
• Carry out technical and on-page SEO optimizations, keyword research and site audits, and prepare SEO briefs for the content team.
• Work with the creative team on ad creative needs, testing and iterations.
• Analyze campaign and SEO performance, prepare monthly reports and recommend improvements.

Required profile

• At least 3 years of hands-on experience in performance marketing, preferably in an agency.
• Bachelor's degree in Marketing, Business, Communication or a related field.
• Proven experience managing Meta Ads and Google Ads, including e-commerce campaigns.
• Ability to manage multiple brands and budgets at once and meet deadlines.
• Good command of written English.

Required skills

• Strong command of GA4, Google Tag Manager, Search Console and Looker Studio.
• Working knowledge of technical SEO and tools such as Semrush, Ahrefs or Screaming Frog.
• Experience with marketplace advertising (e.g. Trendyol) is a plus.

To apply, send your CV and examples of campaigns you have managed, with a brief outline of your role and results, by email.