Product Growth Manager, Turkey

About the role

Trip.com Group is looking for a Product Growth Manager for its Turkey regional team. You will own product growth and conversion performance for one of the group's fastest-growing markets, reporting to the Regional Director for Turkey and working mainly through Trip.com HQ's Product Managers, who own the engineering roadmap and ship the features you help prioritise. Think of it as a "local discovery, global build" model: you find the friction points, validate opportunities with data and make the case, while HQ turns validated opportunities into features shipped at global scale.

Key responsibilities

• Analyse local user behaviour (conversion funnels, retention, drop-off points) and user feedback (NPS, customer service tickets), using AI tools to synthesise large volumes of feedback where helpful.
• Monitor competitor products (local OTAs, airline direct channels) and local industry trends to spot opportunities early.
• Interact regularly with users and turn what they say into concrete, prioritised product improvement proposals.
• Pack local insights into clear, data-backed proposals and deliver them to HQ Product Managers to influence the global roadmap.
• Identify where missing local payment or financing options cause checkout friction, and build the data case to prioritise them with HQ and the Payments team.
• Ensure every product experience reflects local context, including language and compliance requirements.
• Partner with HQ Product Managers to evaluate scope and impact, align priorities and coordinate HQ resources so features ship on time.

Required profile

• 5+ years of experience as a Product Manager, Growth Manager or in a similar product/growth role, ideally in a consumer-facing (B2C) product.
• Deep understanding of the Turkish market, ideally with travel or e-commerce industry experience.
• A proven track record of turning user research and data into product decisions that moved conversion or retention.
• Excellent written and verbal communication in English and Turkish, presenting to both global and local stakeholders.
• Strong stakeholder and project management skills, able to drive a cross-functional initiative from insight to shipped feature without direct authority over the teams building it.
• Comfortable working as a senior individual contributor with high scope and visibility, no direct reports.
• Experience with distributed, multicultural teams across time zones is a plus.

Required skills

• Strong data analysis skills, comfortable with SQL and data visualisation tools.
• AI-native approach: using LLMs, AI-assisted analytics or coding assistants to synthesise user feedback at scale and speed up analysis.

What we offer

• A fast-growing environment with strong potential for career growth.
• Focus on cutting-edge technology and internal talent movement with global opportunities.
• A supportive, talented team.
• Flexible working arrangements.