Sales & Marketing Manager (B2B SaaS)

About the role

Hipposoft Information Technologies is looking for a commercially driven Sales & Marketing Executive (B2B SaaS) to accelerate customer acquisition, drive revenue growth and expand the market presence of its B2B SaaS products, mainly LoopB and Operio. The role suits a hands-on sales and growth professional with an established B2B network and a proven track record of turning commercial relationships into sustainable revenue. It is based in Istanbul on a hybrid basis (2 days per week in the office).

Key responsibilities

• Develop and run B2B sales and Go-To-Market strategies to grow customer acquisition and revenue.
• Use an established professional network to find customers, start business relationships and generate new leads.
• Manage the full B2B sales cycle, from prospecting and product demos to negotiations and deal closure.
• Build and maintain a qualified pipeline, set sales targets and deliver measurable results.
• Develop partnerships and new sales channels, especially in enterprise software and HR technology ecosystems.
• Identify key decision-makers such as HR leaders, IT executives and senior management and build long-term relationships.
• Track commercial and SaaS metrics such as MRR, ARR, CAC, conversion rates and retention.
• Work with product teams on product priorities, positioning, pricing and commercial offerings, and with marketing on lead generation.
• Represent the company at industry events, customer meetings and strategic engagements.

Required profile

• 5+ years of proven B2B sales, business development or revenue growth experience, preferably in SaaS or enterprise software.
• Established B2B customer network and track record of acquiring corporate customers and closing deals.
• Experience building and managing sales pipelines, ideally in technology companies or high-growth startups.
• Strong advantage: experience in HR technology or selling to HR departments, and existing contacts with HR directors, CHROs and senior HR decision-makers.
• Understanding of SaaS business models, subscription revenue and commercial metrics.
• Excellent negotiation, consultative selling and presentation skills; entrepreneurial and independent.

Required skills

• Sales pipeline management and CRM use for forecasting.
• CRM platforms.