Sales Specialist - B2C & B2B (Toronto Imperial School)

About the role

Key.study is looking for a Sales Specialist to join the R&D department of Toronto Imperial School (TIS) in Turkey. The role focuses on B2C sales with students and parents, while also contributing to B2B business development with schools, educational agencies and language centres. It is a full-time position, based in Turkey with hybrid or office work.

Key responsibilities

• B2C: manage leads through the sales funnel, present TIS's Canadian academic programs, hold online and offline consultations, handle objections and convert leads into enrolled students.
• Achieve monthly and quarterly sales and enrollment targets and keep accurate lead data in the CRM.
• B2B: identify and contact potential partners, run meetings and negotiations, build long-term relationships and support the expansion of the partner network in Turkey.
• Monitor KPIs, conversion rates and funnel performance, share insights on lead quality and market trends, and collaborate with the Sales Operations Manager and Marketing team.

Required profile

• 3+ years of sales experience, with strong B2C experience and exposure to B2B.
• Proven experience managing the full sales cycle from first contact to closing.
• Strong communication, presentation and negotiation skills, and experience converting leads into paying customers.
• Upper-intermediate English or higher.
• Education, EdTech, international schools or educational consulting experience is a strong advantage.

Required skills

• Experience working with leads and CRM systems.
• Good understanding of sales techniques and customer engagement.

What we offer

• Office or hybrid work from the Turkey office and a flexible schedule.
• 14 days of paid annual leave plus sick leave.
• Corporate English classes and regular professional training.
• Support from an experienced Sales Operations Manager and team.