Senior Digital Marketing Specialist

About the role

Dentakay is looking for a Senior Digital Marketing Specialist to lead the planning, execution, and optimisation of performance‑marketing campaigns across multiple channels. You will develop data‑driven strategies to acquire high‑quality leads and boost the brand’s digital visibility.

Key responsibilities

• Plan, execute and optimise performance marketing campaigns, focusing on Google Ads and high‑budget Meta, TikTok, Bing, Snapchat and other platforms.
• Run tests and A/B experiments to improve form conversion rates, lead quality and landing‑page performance.
• Leverage AI tools such as ChatGPT to generate ad copy and optimise creatives.
• Analyse campaign performance using GA4, Tag Manager, Supermetrics, Looker Studio and visualise results.
• Monitor user behaviour with Hotjar, Clarity and support lead‑nurturing via Zoho CRM and marketing automation tools.

Required profile

• Minimum 3 years of experience in digital or performance marketing.
• Strong understanding of lead qualification frameworks (MQL, SQL) and ability to generate high‑quality leads.
• Fluent English; Turkish is a plus.
• Experience in the healthcare sector is a strong advantage.

Required skills

• Google Ads, Meta Ads, TikTok Ads, Bing Ads, Snapchat Ads.
• Google Analytics 4, Google Tag Manager.
• Supermetrics, Looker Studio.
• Hotjar, Clarity.
• Zoho CRM, Mailchimp (or similar marketing automation).
• AI‑powered marketing tools (ChatGPT, Jasper, Midjourney).

What we offer

• Competitive compensation with performance‑based incentives.
• Opportunities for career growth across global locations.
• Modern, employee‑friendly offices and a multicultural work environment.
• Continuous learning, clear onboarding and structured support.