Senior Performance Marketing Specialist

About the role

DRGO Clinics, a healthcare group in Istanbul offering dental treatments, hair transplantation and plastic surgery to international patients, is looking for an experienced Senior Performance Marketing Specialist to lead paid advertising across Google Ads and Meta Ads.

Key responsibilities

• Plan, launch, manage and optimise advertising campaigns on Google Ads and Meta Ads.
• Develop performance marketing strategies for international markets.
• Manage advertising budgets and optimise spending to maximise ROI and lead generation.
• Monitor campaign performance, analyse KPIs and prepare regular performance reports.
• Optimise campaigns by cost per lead, cost per acquisition, conversion rates and profitability.
• Run A/B tests on ad creatives, audiences, landing pages and campaign strategies.
• Work with sales and marketing teams to improve lead quality and conversion rates.
• Identify opportunities to scale campaigns across countries and audiences, and stay up to date with platform updates and medical tourism trends.

Required profile

• Proven experience in digital advertising and performance marketing.
• Previous experience in medical tourism or healthcare is highly preferred.
• Experience managing significant advertising budgets.
• Strong analytical, communication and problem-solving skills.

Required skills

• Google Ads and Meta Ads Manager
• Conversion tracking, Google Analytics 4 and Meta Pixel
• International targeting and multi-market advertising strategies