Social Media Director (English)

About the role

Youstemcell, a biotechnology institution based in Izmir, Turkey, is looking for a full-time, on-site Social Media Director (English) in Bornova. The role leads the English-language social media presence and brand voice, overseeing campaign planning and execution, daily content publishing and engagement across Instagram, Facebook, LinkedIn and YouTube.

Key responsibilities

• Plan and run social media campaigns and manage daily content publishing.
• Optimize engagement across Instagram, Facebook, LinkedIn and YouTube.
• Collaborate with marketing, medical and public relations teams to turn complex scientific information into accessible, compliant content for global audiences.
• Monitor performance metrics, refine content strategy and manage community interactions.
• Coordinate with external partners or agencies as needed.
• Support crisis communication, reputation management and compliance with ethical and regulatory standards.

Required profile

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media or a related field, or equivalent professional experience.
• Demonstrated experience in healthcare, biotechnology or a related regulated industry is preferred.
• Advanced proficiency in written and spoken English.
• Ability to interpret analytics and use data-driven insights to improve content performance.
• Strong organizational skills, attention to detail and ability to manage multiple projects and deadlines on-site.

Required skills

• Social media marketing and influencer marketing, with experience managing multi-platform strategies and campaigns.
• Excellent communication and public relations skills, able to represent a scientific healthcare brand internationally.
• Content strategy: planning, creating and adapting content that supports brand objectives and audience growth.