Social Media Specialist

About the role

As a Social Media Specialist at Aydınlı Group, you will join the Brand & Communications team of one of Turkey’s largest fashion retailers. You will be responsible for shaping and executing the social media presence of globally recognised brands such as Pierre Cardin, Cacharel and U.S. Polo Assn., driving engagement and supporting the company’s innovation and sustainability goals.

Key responsibilities

• Develop and implement social media strategies and content plans aligned with the overall brand communication strategy.
• Create and manage editorial calendars for all platforms, ensuring timely and consistent publishing.
• Collaborate with the Brand team to generate engaging content ideas and identify new trends, formats and platform opportunities.
• Coordinate creative production processes—including photo shoots, video productions, influencer content and campaign assets—from briefing to final delivery.
• Oversee day‑to‑day social media account management, community interaction, comments, direct messages and user engagement.
• Monitor reputation risks and work with relevant teams to address issues.
• Analyse customer feedback and social conversations, delivering actionable insights to internal stakeholders.
• Plan, coordinate and execute influencer marketing campaigns, managing relationships with agencies and creators.
• Manage user‑generated content initiatives and leverage authentic consumer content across platforms.
• Track social media trends, competitor activity and consumer behaviour to continuously improve performance.
• Utilise AI‑powered content creation tools to support ideation, production and workflow efficiency.
• Collaborate cross‑functionally with Brand, CRM, PR, Creative Studio, Influencer Agency and Customer Experience teams to ensure integrated campaign execution.

Required profile

• Bachelor’s degree in Marketing, Communication, Business Administration, Public Relations, Advertising or a related field.
• Minimum five years of professional experience in social media management, digital content management or a similar role.
• Strong understanding of major social media platforms and best practices.
• Experience coordinating creative production and influencer campaigns.
• Ability to analyse data, extract insights and present recommendations.
• Excellent communication skills and a collaborative mindset.

Required skills