Turkey Commercial Marketing Lead

About the role

This position leads the development and execution of integrated B2B marketing strategies in Turkey, driving demand generation, account engagement, pipeline growth and revenue contribution.

Key responsibilities

• Translate global and regional commercial marketing strategies into local GTM plans, budgets, KPIs and execution roadmaps.
• Own demand generation strategy across digital, partner, event, content and outbound channels, delivering qualified leads and pipeline.
• Develop and execute account‑based marketing programs for strategic enterprise and mid‑market accounts.
• Define and track KPIs, leverage CRM and marketing automation platforms, and continuously optimize campaigns.

Required profile

• Graduate degree in Marketing, Business Administration, Communications or related field.
• 7‑9 years of experience in B2B marketing, demand generation, ABM or commercial marketing.
• Proven track record of working closely with sales teams to drive measurable pipeline growth.
• Fluency in English (verbal and written).

Required skills

• Account‑Based Marketing (ABM)
• Demand generation strategy
• Lead generation and nurturing
• CRM and marketing automation platforms
• Data analytics and KPI tracking