B2C Trade Key Account Manager

About the role

We are seeking a B2C Trade Key Account Manager to join Nestlé’s Nespresso team in Istanbul. In this role you will drive growth of our offline and traditional distribution channels, manage key distributor relationships and collaborate with marketing and e‑commerce teams to deliver trade initiatives.

Key responsibilities

• Analyse market, consumer and competitor insights to identify growth opportunities.
• Manage authorised distributors, develop account plans and ensure alignment with internal stakeholders.
• Lead trade activities, promotions and distribution strategy together with marketing and e‑commerce teams.
• Drive offline channel growth, create traditional channel strategies and onboard new distributors.
• Build strong relationships with accounts and machine partners, negotiating commercial terms.
• Ensure accurate forecasting, stock availability and coordination with supply‑chain functions.
• Implement POS visibility, merchandising plans and retail activation programmes.
• Develop sales strategies with field teams and support execution at the point of sale.
• Monitor performance, improve ROI and participate in monthly business reviews.

Required profile

• Bachelor’s or Master’s degree.
• 5+ years of sales, distributor and key account management or business development experience.
• Experience in consumer electronics (SDA and MDA preferred), premium brands or FMCG is a plus.
• Strong analytical, planning and negotiation abilities.
• Excellent communication and stakeholder‑management skills.
• Organised, detail‑oriented and able to work cross‑functionally.
• Comfortable in a multicultural environment.
• Advanced level of English.

Required skills