Brand Manager – FMCG & E‑Commerce

About the role

Join Koroplast’s Marketing team as a Brand Manager, driving end‑to‑end brand ownership for FMCG products in Turkey and export markets. This hybrid position combines strategic planning, creative development, and cross‑functional collaboration.

Key responsibilities

• Develop and execute local and global brand strategies.
• Identify growth opportunities using sales data, Nielsen insights, and consumer research.
• Lead annual marketing planning, set KPIs and manage budgets, investments, and ROI.
• Oversee creative development with agencies and drive media execution.
• Lead innovation and new product launches with cross‑functional teams.
• Support e‑commerce and digital growth initiatives.
• Track global trends, test new ideas and scale successful concepts.

Required profile

• Bachelor’s degree in Business Administration, Economics, Engineering or related field.
• Minimum 4 + years of experience in brand marketing.
• Proven track record in brand building and strategy development.
• Strong analytical, data‑driven mindset with excellent communication and stakeholder management skills.
• Advanced English (written & spoken) required.
• Male candidates must have completed military service.

Required skills

• Brand strategy development
• Budget and ROI management
• Market research and data analysis
• Creative and media agency coordination
• Project management and multitasking

What we offer

• End‑to‑end ownership from day one.
• Opportunity to work across multiple categories and brands.
• Fast‑paced, high‑impact environment with strong learning curve.
• Freedom to test, learn, and scale ideas quickly.
• Hybrid work model (3 days remote, 2 days onsite).
• Peaceful, collaborative and entrepreneurial team culture.