Brand Manager - FMCG Food

About the role

Yayla Agro, a Turkish producer of pulses and grains turned into value-added foods sold in 80+ countries, is transforming into a health-driven, plant-forward brand house. It is looking for Brand Managers to take full ownership of its brands and help turn its R&D and manufacturing capabilities into consumer-loved brands. The role works closely with sales, trade marketing, R&D, product development, supply chain, export teams, creative and media agencies and international partners.

Key responsibilities

• Develop and execute brand strategy, positioning and annual brand plans, and manage the brand's marketing budget.
• Lead strategy for the current portfolio and for new categories.
• Work with R&D and other teams to turn technologies and consumer insights into winning products.
• Run integrated marketing campaigns across TV, digital, social, influencer, brand PR and in-store.
• Partner with sales and trade marketing on shopper strategy, retail visibility, activation and in-market execution.
• Work with export teams and international distributors to adapt and scale the brand across markets.
• Manage creative, media, research and other agencies.
• Track brand health, market share, sales and campaign performance and turn data into action.
• Ensure brand consistency across all consumer touchpoints, including packaging.

Required profile

• Minimum 5 years of brand management experience in FMCG, including at least 2 years in food.
• Proven track record of building brands and leading product launches from idea to shelf.
• Experience managing a marketing budget and agency relationships.
• Ability to lead and influence cross-functional teams and multiple stakeholders.
• Experience with international markets or multi-country campaigns.
• Bachelor's degree in Business, Marketing, Engineering or a related field.
• Excellent written and spoken English.

Required skills

• NielsenIQ, sell-out data and brand tracking analysis.
• Strategic thinking combined with hands-on execution.

What we offer

• The chance to shape brands at the heart of one of Turkey's most ambitious food transformations.
• Start-up energy and speed, backed by the stability of a large, established company.
• Close collaboration with the R&D team, where ideas move quickly from concept to shelf.
• International exposure through a footprint spanning 80+ countries.
• Direct access to senior marketing leadership.