Category & Portfolio Executive

About the role

Lesaffre Türkiye is looking for a Category & Portfolio Executive to develop and execute category and portfolio plans that support growth, profitability and innovation. The role works closely with Sales and Baking Center to turn customer and consumer insights into portfolio, assortment and launch plans across sales channels.

Key responsibilities

• Develop and implement category and portfolio strategies across sales channels, defining category structure, product mix and role of each range
• Identify new product development opportunities and coordinate projects with Baking Center, Production and other teams
• Develop product launch and go-to-market plans, and manage product pricing with Finance
• Monitor assortment performance by channel and customer (volume, net invoiced sales, contribution margin) and recommend adjustments
• Translate category plans into assortment recommendations and sales materials for field teams
• Manage relationships with digital, creative, PR and trade marketing agencies, and develop digital marketing plans
• Manage trade marketing suppliers and oversee point-of-sale materials, and develop CRM initiatives with retail partners
• Analyse market research, consumer insights, competitor activity and market share data, and contribute to annual business planning
• Adapt global strategies to the local market and share local market feedback with International Marketing

Required profile

• Bachelor's degree in Business Administration, Industrial Engineering, Marketing or a related field
• At least 8 years of relevant experience in product management, category management or both, preferably in FMCG
• Fluency in written and spoken English
• Proven ability to drive revenue growth through product management, portfolio optimization and assortment planning

Required skills

• Strong analytical skills and stakeholder management
• Project management and organizational skills
• Advanced Microsoft Excel and PowerPoint

What we offer

• International environment
• Hybrid working model (Istanbul only)
• E-learning platform and contributions to CSR activities