Creative Strategist

About the role

We are seeking a Creative Strategist to own the performance creative engine end‑to‑end, driving acquisition, retention and revenue growth for our B2C subscription products. This role sits at the crossroads of performance marketing, creative strategy and AI‑driven production, turning data into scalable winning creative systems.

Key responsibilities

• Develop and execute end‑to‑end creative strategy across paid social channels such as Meta, TikTok, Reels and YouTube Shorts.
• Collaborate with marketing and data teams to uncover what converts and why.
• Transform performance data, cohort behavior and ad‑level metrics into actionable creative angles.
• Identify winning hooks, narratives and formats that improve CAC efficiency and enable scale.
• Build structured, AI‑powered creative testing frameworks and repeatable AI‑native production systems.
• Translate product value propositions into native, scroll‑stopping social content.
• Continuously scale successful concepts while managing creative fatigue and iteration cycles.
• Leverage AI tools to accelerate research, ideation, scripting and production workflows.

Required profile

• Proven experience in performance creative, growth marketing or paid social environments.
• Strong understanding of subscription‑based B2C products and performance funnels.
• Ability to break down campaign performance data and turn it into clear, actionable creative direction.
• Deep fluency in TikTok, Meta, Reels and creator‑led content ecosystems.
• Hands‑on experience integrating AI tools into daily creative workflows.
• High ownership mindset with a bias for speed, action and accountability.

Required skills

• AI‑driven creative production tools.
• Paid social advertising platforms (Meta, TikTok, YouTube Shorts, Reels).
• Performance data analysis and metric interpretation.
• Creative testing framework design.
• Rapid ideation and scripting using AI assistance.

What we offer

• Direct impact on millions of users.
• Real ownership and autonomy from day one.
• Fast‑moving, AI‑native culture.
• Remote‑first working model.
• Competitive compensation and bonuses.
• Learning budget, premium tech setup and annual global flight budget.