CRM Communications Specialist

About the role

DeFacto, a fashion brand founded in 2005 with 500+ stores and online operations, is looking for a CRM Communications Specialist. The role covers creating and running country-specific communication calendars and campaigns across push notifications, email and SMS, and building automated customer journeys.

Key responsibilities

• Create, update and run weekly and monthly country-specific CRM communication calendars
• Manage end-to-end campaign and automation communications across push notification, email and SMS channels
• Build audience segments from customer behaviour and purchase data and run segment-based communication strategies
• Develop and optimise automated customer journeys such as welcome, second-purchase, reactivation, churn prevention and offline-to-online flows
• Handle audience selection, campaign setup, testing, scheduling and deployment checks in marketing automation platforms
• Track campaign KPIs (open rates, click-through rates, conversion rates) and report regularly with optimisation recommendations
• Work with local e-commerce, marketing and creative teams on content and translation, and ensure compliance with communication permissions, data use and local regulations

Required profile

• Bachelor's degree in a relevant field
• At least 2 years of experience in CRM
• Experience in push notification, email and SMS campaign operations
• Experience in the retail, fashion or e-commerce sectors
• Ability to communicate daily with international teams; English proficiency is required and preferred

Required skills

• Marketing automation platforms and customer segmentation
• A/B testing, automated customer journeys and campaign performance optimisation

What we offer

• International projects across 90+ countries
• Training through the DeFacto Business Academy
• Cross-team experience via the KatKat business development project
• Recognition points through the DFLife Plus platform
• Wellness support through the Multisport partnership
• Family benefits for new parents, including extra financial support and special leave
• Volunteering opportunities and internal communities