Customer Marketing Manager

About the role

The Customer Marketing Manager will develop and execute integrated omni‑channel marketing strategies to drive sales and market share across in‑store and online channels for the MENAPT cluster. Reporting to the MENAPT Cluster Marketing and Customer Marketing Director, the role leads a team of seven Customer Marketing leads and requires extensive travel across the region.

Key responsibilities

• Guide and develop direct reports across the MENAPT cluster.
• Contribute to the development and execution of omni‑channel plans aligned with Marketing and Sales.
• Build strong trade narratives and lead in‑store marketing programs.
• Manage the Customer Marketing budget, evaluate ROI and inform future investments.
• Partner with Finance and Net Revenue Management to update pricing strategies.
• Lead channel strategies, promotional pack development, and use Nielsen data to identify distribution, pricing and promo opportunities.

Required profile

• 10+ years of relevant work experience.
• Strong analytical, strategic thinking and project management skills.
• Proven experience leading teams and stakeholder management.
• Previous experience with retail customers, trade or customer marketing.
• Fluent in English; experience in the Middle East region is a plus.

Required skills

• Proficiency with marketing analytics tools such as Nielsen.
• Experience using retailer‑specific analytics platforms.