Digital Marketing Manager

About the role

Florence Healthcare International (FHI) is looking for a Digital Marketing Manager to shape and execute its international digital strategy. You will drive brand visibility and patient referrals across GCC, CIS, Balkans and DACH markets through multilingual campaigns, SEO, performance marketing and technical website optimisation.

Key responsibilities

• Own SEO and GEO performance for all digital properties, including the corporate website.
• Collaborate with developers to implement front‑end and back‑end technical fixes, structural improvements and new features.
• Manage and audit agency relationships (technical SEO, content, performance marketing) against KPI targets.
• Design and launch multilingual digital campaigns tailored to target regions.
• Lead website performance optimisation, Core Web Vitals and UX enhancements.
• Oversee social media, corporate LinkedIn communications and digital reputation management.
• Coordinate launch and promotional activities for international partnerships.
• Control the digital marketing budget and report on ROI and conversion metrics.
• Conduct competitor analysis and market research to refine strategy.

Required profile

• Bachelor's or Master's degree in Digital Marketing, Marketing Communications, Computer Science or a related field.
• 5‑7+ years of experience in healthcare tourism, healthcare services or international service industries.
• Proven track record in SEO, GEO/AI search visibility, SEM and performance marketing.
• Advanced English; knowledge of Arabic, Russian or other regional languages is a plus.

Required skills

• SEO and GEO optimisation tools (Google Analytics, Search Console, SEMrush, Ahrefs).
• Performance marketing and SEM platforms.
• Front‑end development: HTML, CSS, JavaScript, React or Vue.
• Back‑end knowledge: server‑side languages, CMS platforms, APIs, hosting and performance optimisation.
• Multilingual, multi‑market digital campaign management.
• Core Web Vitals and UX improvement techniques.