Director of Sales & Marketing

About the role

The Peninsula Hotels is looking for a Director of Sales & Marketing who will own the hotel's revenue strategy, brand positioning and commercial performance. The role acts as a spokesperson for the hotel, advises the Executive Committee on sales, marketing, crisis management and brand reputation, and leads the Sales & Marketing team.

Key responsibilities

• Develop and implement annual room, banquet and digital marketing strategies for corporate, consortia, MICE and luxury partnership segments to meet hotel revenue budgets.
• Own revenue management, e-commerce and distribution strategies across direct and third-party channels to protect rate integrity and maximise room revenue.
• Direct brand marketing, PR and communications, acting as Brand Guardian so promotional assets meet luxury standards.
• Serve as a spokesperson and advise the Executive Committee on sales, marketing, crisis management and brand reputation.
• Maintain luxury brand partnerships, industry contacts, travel partners and media relationships.
• Collaborate with Division Heads to drive commercial performance across Food & Beverage, Spa & Wellness and ancillary services.
• Manage the annual Sales & Marketing budget, oversee division P&L and provide commercial analytics and ROI reports to Senior Leadership.
• Lead, coach and develop the Sales & Marketing team, including succession planning and performance reviews.
• Act as an active member of the Executive Committee on hotel leadership, duty management and strategic projects.

Required profile

• Proven executive leadership experience in Sales & Marketing within a luxury hotel environment.
• Strategic thinker with expertise in revenue management, luxury brand PR, digital marketing and distribution channels.
• Strong financial acumen, with demonstrated success in budget management, P&L analysis and driving ROI.
• Exceptional leadership, coaching and team-building capabilities.
• Excellent interpersonal, public speaking and crisis communication skills.
• Fluent English and Turkish.