eB2B Commercial Activation & Loyalty Manager (24 Months)

About the role

PepsiCo is looking for an eB2B Commercial Activation & Loyalty Manager for a 24-month term, based in Istanbul. The role leads the eB2B customer engagement strategy by designing and running loyalty, communication and commercial activation initiatives, setting up the e-ordering RVO framework and managing customer communications to drive adoption, retention, digital growth and sustainable value, aligned with DX, PS and commercial priorities.

Key responsibilities

• Loyalty and promotion strategy: design, manage and optimise loyalty and promotions to raise engagement, retention and digital adoption.
• Digital commercial calendar: own and run the end-to-end digital commercial calendar, aligned with business priorities, campaigns and customer journeys.
• RVO design and execution: develop and continuously optimise the RVO framework to maximise customer value.
• Campaign deployment on PepsiConnect: implement all commercial programmes on the platform with accurate customer reflection and a seamless experience.
• Sales transformation: design incentive programmes for sales teams, track performance and measure impact.
• ROI and performance analytics: monitor initiatives and run ROI analyses to optimise investments.
• Digital marketing activations and communication strategy: lead digital activations and define customer communication and content strategies.
• Cross-functional alignment: align DX, PS, GTM, CD and commercial teams on an integrated eB2B growth agenda.

Required profile

• Bachelor's degree in Business Administration, Marketing, Engineering or another relevant field.
• Excellent command of written and spoken English.
• 6+ years of proven experience, with a track record in digital product/portal management in an FMCG environment.
• Proven experience leading transformation and change management initiatives, including incentive programmes and sales adoption.
• Experience managing customer communication journeys and engagement strategies.

Required skills

• Stakeholder management and cross-functional collaboration.
• Strategic thinking with a customer-centric mindset and commercial acumen.
• Analytical skills to turn digital platform data into actionable insights.
• Data-driven decision making and excellent communication, presentation and influencing skills.