Growth Marketing Manager (AI-Native)

About the role

Efsora, an AI and software company based in Izmir, Turkey, is hiring a B2B growth marketer with 5+ years of experience to build and run marketing from scratch for a vision AI development platform for a US client. The platform lets developers describe a video-analytics use case in plain language, have the AI pipeline designed automatically and deploy it to the cloud or an edge device, without training models themselves. Users are developers, system integrators and industrial operators in regulated sectors such as oil and gas and energy. The role works on a dedicated client project alongside Efsora's product and engineering teams, is full-time and on-site at the Vision AI Lab in Ankara.

Key responsibilities

• Define the platform's positioning, messaging and category against competing AI video analytics and industrial AI vendors
• Build the brand and visual identity, including logo and brand assets, and write copy, pitch and presentation templates and launch copy
• Develop and execute the launch plan with the client, product and engineering teams, including timelines, budgets and success measures
• Recruit, onboard and activate early-access customers, then run digital campaigns across website, email, developer communities, social and paid media
• Create content, landing pages, technical assets and onboarding journeys that turn sign-ups into deployed pipelines, and test audiences, messages and offers
• Build partner and channel programs with hardware and integrator partners, and produce partner-facing materials and co-marketing plans
• Build and operate AI agents for research, content production, campaign execution and analysis, connect them to the CRM, set up segmentation and quality checks, and improve workflow reliability
• Bring customer, partner and campaign insights into product decisions, coordinate qualification and validation workflows with the Product Manager, and coordinate US launch and industry events with local partners

Required profile

• 5+ years of B2B marketing experience, with substantial responsibility for digital growth
• Experience marketing a B2B platform, API or infrastructure product, or marketing to technical buyers
• Experience marketing to US audiences
• Track record of taking a product or marketing function from initial planning through launch and growth
• Ability to set priorities and deliver with limited direction
• Excellent written and spoken English; based in Ankara or willing to relocate

Nice to have

• Experience marketing to oil and gas, energy or other industrial operators through digital channels
• Partner, channel or marketplace marketing experience, including recruiting both sides of a platform
• Developer relations, developer communities or technical content experience
• Experience coordinating US events
• Familiarity with computer vision, edge AI or video analytics products

To apply, candidates should share a marketing initiative they built from scratch and an AI agent or workflow they developed and operated, explaining what they owned, how it worked and the results.