Integrated Campaign Manager

About the role

The Integrated Campaign Manager will lead the strategy, development, and execution of multi‑channel B2B marketing campaigns to generate qualified leads, build sales pipeline, and accelerate revenue growth. The role is fully remote, collaborating with marketing, sales, product, brand, events, and operations teams worldwide.

Key responsibilities

• Design and execute integrated demand‑generation campaigns across channels such as webinars, virtual events, email nurturing, direct mail, and referral programs.
• Develop quarterly campaign plans, allocate budgets, and align initiatives with pipeline and revenue targets.
• Collaborate with product marketing and brand teams to craft compelling messaging, offers, and content.
• Create sales enablement assets (talk tracks, email templates, one‑pagers) and coordinate follow‑up processes with business development reps.
• Monitor performance through analytics, attribution, and A/B testing, and continuously optimise for conversion and ROI.
• Identify and implement AI‑powered tools for audience research, personalization, workflow automation, and reporting.

Required profile

• At least six years of experience in B2B integrated marketing, demand generation, growth or account‑based marketing.
• Proven track record of delivering campaigns that directly contribute to pipeline generation and revenue growth.
• Strong data‑driven mindset with experience in marketing attribution, pipeline measurement and performance reporting.
• Excellent written and verbal communication skills in English and ability to present insights to senior stakeholders.
• Self‑starter with strong organisational and project‑management abilities in a distributed environment.

Required skills

• Hands‑on experience with Salesforce.
• Hands‑on experience with HubSpot or equivalent marketing automation platform.

What we offer

• Fully remote work with flexible paid time off (40 days per year).
• Mental health support through a dedicated well‑being service.
• Monthly well‑being allowance via the ThanksBen wallet.
• Flexible parental leave with job protection.
• Home office stipend for equipment.
• Potential equity opportunities for eligible locations.
• Competitive, location‑based compensation ranges.
• Inclusive global culture valuing trust, collaboration and diverse perspectives.