Key Account Manager – Discounter Channel

About the role

The Key Account Manager for the Discounter Channel will drive commercial performance and operational execution across Turkey, ensuring sustainable and profitable growth for JDE Peet’s.

Key responsibilities

• Develop and execute customer strategies for key discounter accounts in line with commercial objectives.
• Lead annual negotiations and Joint Business Plans, covering pricing, trade terms, promotional investments and activity calendars.
• Deliver volume, value and profitability targets while managing customer P&L, trade spend and ROI.
• Identify and implement Revenue Growth Management opportunities across pricing, promotion, assortment and pack‑price architecture.
• Lead new product launches, track performance and prepare sales forecasts in close collaboration with Supply Chain.
• Analyse customer, category and market data to translate insights into actionable plans.
• Build strong relationships with key customer stakeholders and conduct regular warehouse and store visits across Turkey.

Required profile

• 8+ years of experience in field sales, modern trade, key account management or customer development, preferably in an international FMCG company.
• Proven experience managing large‑scale retail/discounter accounts and complex commercial negotiations.
• Strong commercial and analytical skills with solid understanding of P&L, profitability, trade spend and ROI.
• Excellent communication, presentation and time‑management abilities.
• Fluent in English.

Required skills

• Trade marketing experience (asset).
• Experience with Joint Business Plans, annual negotiations, promotional planning and new product launches.