Lead Growth Strategy

About the role

TikTak, Turkey's youngest and fastest-growing car rental and sharing company, is looking for a Lead Growth Strategy to help its rapidly growing teams scale the business. The role identifies growth opportunities across acquisition, retention, frequency and cross-sell, optimizes LTV and CAC, and designs growth experiments and strategies aligned with business goals.

Key responsibilities

• Identify growth corridors and opportunities to scale TikTak across acquisition, retention, frequency and cross-sell, expanding the user base while optimizing LTV and CAC.
• Develop a deep analytical understanding of user behavior and the drivers of growth across the entire customer journey.
• Design and run growth experiments end-to-end, from ideation and A/B testing to roll-out and automation, iterating based on data and results.
• Own the ideation, testing, analysis, modeling and visualization of growth processes to find optimization opportunities.
• Integrate qualitative and quantitative insights into brand, marketing and growth strategies aligned with business goals.
• Build customer journeys, CRM lifecycle programs and segmentation frameworks to drive cohort performance.
• Work with product, operations, analytics, CRM and partnership teams to implement full-funnel growth initiatives.
• Monitor market trends, competitive actions and best practices in growth and on-demand mobility.

Required profile

• BSc or MSc from a reputable university, preferably in Engineering (e.g. Industrial Engineering) or Business Administration.
• 7+ years of experience in Growth, CRM, Business Development or Data Analytics.
• Strong problem-solving skills with a creative, data-driven approach; self-starter who drives projects independently.
• Able to move between high-level strategy and hands-on execution with attention to detail.

Required skills

• Solid understanding of growth hacking, funnel mechanics and unit economics.
• SQL or other query languages, with a strong foundation in mathematics and statistics.
• Familiarity with BI tools such as Tableau, Looker or Power BI is a plus.

What we offer

• TikTak+ budget, holiday budget and salary bonus.
• Stock options based on company alignment and performance.
• Mobility budget and 20 days of annual leave.
• Private health insurance.