Marketing and Communications Coordinator

About the role

The Marketing and Communications Coordinator will work closely with Sales, Project Development and Management teams to drive all marketing activities for real‑estate projects. This includes project positioning, launches, media planning, CRM, and corporate communications. The role is based in Istanbul and reports to senior management.

Key responsibilities

• Prepare and manage marketing plans and budgets for each project.
• Plan and execute project launches, defining positioning, target audience, key messages and communication plans.
• Monitor market trends, competitor activity and customer expectations to inform marketing and sales decisions.
• Collaborate with Sales and Project Development on segmentation, pricing communication and sales strategies.
• Manage media planning and buying across digital, outdoor, print and other channels.
• Run digital marketing campaigns, track lead generation, quality and conversion rates.
• Oversee CRM, lead management and customer communication processes together with the Sales team.
• Produce websites, brochures, presentations, sales materials, campaigns and launch content.
• Lead brand management, social media, PR and corporate communications activities.
• Coordinate creative, PR, media and digital agencies, handling briefs, budgets and performance.
• Lead the Marketing and Corporate Communications team and coordinate day‑to‑day activities.
• Prepare regular performance reports on marketing, media and campaigns for management.

Required profile

• University degree in Marketing, Business Administration, Communications or a related field.
• Relevant marketing experience in real estate, residential development or high‑value consumer sectors; real‑estate experience is a strong advantage.
• Proven experience in project launches, positioning and marketing planning.
• Good understanding of media planning and buying across online and offline channels.
• Experience managing marketing and media budgets and leading agencies.
• Strong communication and presentation skills with fluent written and spoken English.

Required skills

• Google Analytics
• Meta Business Suite
• CRM platforms
• Digital advertising platforms