Marketing Manager – AI‑Powered Mobile App Growth

About the role

AppNation is seeking a Marketing Manager to own the growth of one of its flagship AI‑powered translation apps. You will lead performance‑marketing efforts, work closely with product, creative, and data teams, and drive user acquisition across multiple channels.

Key responsibilities

• Plan, launch and optimise multi‑channel acquisition campaigns on Google Ads, Apple Search Ads, Meta, TikTok and other growth platforms.
• Drive Apple Search Ads performance and contribute to ASO to maximise store visibility and conversion.
• Collaborate with Creative to shape ad concepts, define hypotheses and turn insights into actionable improvements.
• Analyse performance using AppsFlyer, Adjust, dashboards and metrics such as ROAS, LTV and retention.
• Own the growth funnel from install to subscription, optimising for long‑term revenue.
• Partner with Product teams to translate marketing insights into better user experiences.

Required profile

• 3+ years managing user‑acquisition campaigns for iOS and Android mobile apps.
• Proven expertise with major UA platforms (Google Ads, Apple Search Ads, Meta, TikTok).
• Strong analytical mindset with ability to interpret data and drive growth decisions.
• Fluent English with excellent communication and ownership mindset.

Required skills

• Google Ads
• Apple Search Ads
• Meta Ads
• TikTok Ads
• AppsFlyer
• Adjust

What we offer

• Competitive compensation and benefits, including private health insurance, meal and commute support, relocation assistance and flexible working options.
• Opportunity to build and scale products used by millions worldwide in a fast‑moving AI‑first environment.