Marketing Manager
Gizli · Istanbul
Job description
About the role
We are seeking a Marketing Manager to develop and execute marketing and category growth strategies for our leading FMCG brands, driving innovation and consumer insights across local and international markets.
Key responsibilities
- Develop and execute marketing and category growth strategies for assigned brands.
- Lead end‑to‑end new product launch processes, including concept development, naming, packaging, pricing, and launch planning.
- Analyze consumer, market, category, competitive and trend data to identify growth and innovation opportunities.
- Develop and manage media, channel, promotion and marketing communication strategies.
- Monitor and analyze brand performance and translate insights into actionable growth plans.
Required profile
- Bachelor’s degree in a relevant field.
- 8–10 years of experience in marketing, brand management and consumer marketing, preferably in FMCG.
- Strong experience in new product development and launch management.
- Proven experience in marketing strategy, portfolio management and innovation.
Required skills
- Proficiency in MS Office applications.
- Good command of English.
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Published 13 hours ago
Expires 1 month from now
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Gizli
Istanbul