Performance Marketing Manager
biggergames · Istanbul
Job description
About the role
We are seeking a Performance Marketing Manager to lead the acquisition strategy for our games, reaching millions of users worldwide. You will work closely with a talented team to drive growth and optimize campaigns.
Key responsibilities
- Manage and optimize campaigns across Facebook, Google, AppLovin and other ad networks using data‑driven decisions.
- Continuously test new tactics, campaigns and ad networks to improve user acquisition (UA) performance.
- Maintain relationships with ad network partners and analyze UA data to identify growth opportunities.
- Collaborate with marketing artists to create high‑performing creatives and track monetization channels to boost LTV.
- Monitor competition, gather market intelligence and establish best practices.
Required profile
- University degree in Engineering, Mathematics, Economics or a related field.
- Minimum 5 years of relevant business or market experience in performance marketing.
- Strong analytical skills and a data‑driven mindset.
- Passion for mobile gaming and attention to detail.
- Results‑oriented and metric‑driven attitude.
Required skills
- Experience with Facebook advertising platform.
- Experience with Google Ads platform.
- Experience with AppLovin or similar mobile ad networks.
- Data analysis and reporting.
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Published 3 hours ago
Expires 1 month from now
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biggergames
Istanbul