Performance Marketing Specialist

About the role

Ticimax, an e-commerce and cross-border e-commerce software provider with over 20 years of experience, is hiring a Performance Marketing Specialist for its office in Kozyatağı, Ataşehir. You will plan, manage and optimise paid acquisition campaigns across Google, Meta, TikTok and LinkedIn, and analyse the full acquisition funnel from campaign and lead generation through to qualified opportunities and sales, using data, experimentation and CRM insights.

Key responsibilities

• Develop and execute performance marketing strategies aligned with business and growth objectives.
• Create, manage and continuously optimise paid campaigns on Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads, managing budgets and allocating investment by channel, audience and campaign.
• Monitor and optimise metrics such as CPL, qualified lead cost, CAC, conversion rate, lead-to-opportunity and lead-to-sale rates, and ROAS.
• Analyse lead quality across channels, campaigns, audiences and creatives using CRM and marketing data, and track the full funnel from traffic to sale.
• Plan and run A/B tests on creatives, audiences, landing pages, forms, offers and campaign structures, and lead CRO initiatives to improve conversion rates.
• Work with CRM, product, sales and technical teams to improve conversion tracking, and support advanced measurement such as Meta Conversions API, Google enhanced/offline conversions and CRM-based conversion signals.
• Use GA4, Google Tag Manager, Looker Studio and advertising platform data to measure performance and build reports, and analyse attribution and customer journeys.
• Monitor paid and organic search performance and conduct audience and market analysis, while following emerging advertising technologies and AI-driven marketing solutions.

Required profile

• University degree in Marketing, Business, Economics, Engineering or a related field.
• At least 4 years of hands-on experience in performance or digital marketing.
• Strong practical experience with Google Ads and Meta Ads; TikTok Ads and LinkedIn Ads experience is a plus.
• Experience analysing marketing funnels beyond lead generation, including lead quality, opportunities and sales.
• Understanding of CRM-based marketing measurement and offline conversion tracking.
• Excellent written and verbal English is a plus.

Required skills

• GA4, Google Tag Manager and performance measurement.
• A/B testing, CRO, landing page optimisation and KPI-based campaign management.
• Looker Studio or similar reporting tools, and advanced Excel / Google Sheets.
• Working knowledge of attribution models, customer journeys and paid/organic search dynamics.