Publishing Manager

About the role

Joygame, Turkey's first gaming company founded in 2009, develops and publishes games for PC, mobile and NFT categories and is looking for a Publishing Manager for its growing organization in Istanbul (Küçükyalı). The role focuses on publishing operations, market strategy and business growth, and does not cover hands-on game design, product development or core gameplay.

Key responsibilities

• Define and execute publishing, launch and market-entry strategies for new and existing game titles
• Lead market research, competitor benchmarking and trend analysis to find high-potential publishing opportunities
• Oversee performance marketing and user-acquisition strategies and channel expansion with growth and creative teams
• Track performance with KPIs such as CPI, LTV, retention, ARPU and ROAS, and optimize marketing operations
• Develop monetization strategies, business plans, financial forecasts and long-term P&L roadmaps
• Manage end-to-end launches, from soft launch to grand launch
• Act as the main liaison with external developer studios and coordinate internal teams (Growth, Data, Creative, QA, Social Media)

Required profile

• Minimum 3+ years as a Publishing Manager or in a strategic publishing/product-marketing role in gaming
• Proven track record in data analysis and decision-making based on metrics like CPI, LTV, ROAS and retention
• Demonstrated business acumen in business planning, monetization and financial modeling
• Excellent communication, storytelling, stakeholder management and studio relations skills
• Deep understanding of the global mobile gaming landscape (hyper-casual, hybrid-casual, casual, mid-core)

Preferred qualifications

• Experience managing full launch cycles (soft and grand launch)
• Proficiency in data analytics and BI tools such as SensorTower, Amplitude, Tableau and Google Sheets
• Interest in growth hacking, and experience in global marketing, localization and international publishing campaigns
• Casual/mid-core mobile gamer