Senior Content Specialist

About the role

Our client is a fast‑growing textile company with a strong presence in both e‑commerce and in‑store retail. They are looking for a Senior Content Specialist who will own content strategy and planning across the brand's digital platforms, coordinate the team's content production end‑to‑end, and ensure consistent, engaging, and commercially effective messaging at every touchpoint.

Key responsibilities

• Build and own the monthly content plan based on campaigns, collection launches, and seasonal priorities.
• Develop content and PR strategy direction, working closely with management to clarify positioning, messaging, and priorities.
• Coordinate and oversee shoot processes (product, campaign, social content) from planning to delivery, managing timing and logistics with the creative team.
• Review and control team outputs (copy, visuals, social content) before publication to ensure quality and brand alignment.
• Plan, write, and produce content across digital channels including website, social media, e‑mail/CRM, marketplaces, and paid campaigns.
• Ensure tone of voice and messaging consistency across all digital platforms in line with brand identity.
• Collaborate with Creative, Design, and Performance Marketing teams to produce high‑converting copy for landing pages, ads, and product pages.
• Write and optimise product descriptions, category pages, and SEO‑driven content to support organic visibility and conversion.
• Analyse content performance (engagement, traffic, conversion) and use insights to continuously refine strategy.
• Stay current with retail, e‑commerce, and digital content trends to keep the brand's voice competitive and relevant.
• Coordinate with external agencies, freelance writers, PR contacts, or influencers when needed.

Required profile

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
• 5–7+ years of experience in content creation and strategy, preferably in retail or e‑commerce.
• Proven ability to coordinate production processes and review team output for quality control.
• Strong portfolio demonstrating copywriting and content strategy across multiple digital channels.
• Excellent writing, editing, and storytelling skills with a sharp eye for tone and brand voice.
• Strong organisational and leadership skills, comfortable managing multiple content streams, people, and deadlines.
• Fluency in English is preferred.

Required skills

• SEO fundamentals and how content supports organic performance.
• Experience with CMS platforms.
• Proficiency with social media management tools.
• Use of basic performance/analytics tools such as Google Analytics 4 (GA4).